Speeding: The Right Speed Pays Off
Original campaign: “Õige kiirusega võidad!”
Speeding comes at a cost – and not just in terms of road safety. This campaign highlights the financial consequences of exceeding speed limits and shows how sticking to the speed limit can help drivers save money.
The message is simple: driving at the right speed is safer, more economical and a better choice for everyone on the road.
Drink-driving: Estonia's Toughest Man
Original campaign: “Eesti kõige kõvem mees”
Real strength means making responsible decisions – and having the courage to stand up for others. This campaign challenges traditional ideas of toughness by introducing ordinary men who demonstrate real strength: they never drive after drinking and make sure their friends do not either.
The campaign encourages people to speak up, resist social pressure and intervene when someone is about to drive under the influence of alcohol.
Drone Safety: A View No One Should Have to See
Original campaign: “Vaade, mida keegi ei peaks nägema”
Flying a drone comes with responsibilities. This campaign raises awareness of the rules governing drone operations and encourages drone users to respect privacy, airspace restrictions and the safety of others. Its central message is that responsible drone flying starts with knowing where and how you are allowed to fly.
Distracted Driving: Keep Your Eyes on the Road, Not Your Phone
Original campaign: “Kannatame ära! Roolis vaatame teed, mitte telefoni.”
A moment of distraction behind the wheel can have serious consequences. This campaign encourages drivers to put their phones aside and focus fully on driving. Whether making calls, sending messages, taking photos or checking social media, using a phone while driving takes attention away from the road and increases the risk of a crash.
The message is clear: calls and messages can wait. Road safety cannot.
Winter Road Safety: Winter Is Coming – Choose a Safe Speed
Original campaign: “Talv on teel. Vali ohutu sõidukiirus.”
Winter driving in Estonia requires extra caution. Snow, ice, darkness and rapidly changing weather conditions can make even familiar roads dangerous. This campaign reminds drivers to adapt their speed and driving style to road conditions, check the weather forecast before travelling and allow extra time for their journeys.
A safe speed is not always the maximum permitted speed.
Recreational Boating: Know the Rules, Stay Safe on the Water
Original campaign: “Testi oma teadmisi väikelaevanduses”
Safe recreational boating requires preparation, knowledge and appropriate safety equipment. This awareness initiative encouraged recreational boaters to test their knowledge of navigation rules, good seamanship, lifesaving equipment and first aid.
The aim was to promote responsible boating and remind everyone that safety on the water begins before leaving shore.
Last updated: 19.10.2026
